Samir’s blog

Many of us wonder about it. Really is it possible ? How effective it can be ? What is good approach to achieve it, which is not. Well, many questions !

I found quite good article on this topic here

Some details from referenced article

For startups/ entrepreneurs considering launching a blog to promote business, heed the WSJ. The Wall Street Journal got it right when they said Blog it and they may come. Blogs, once established, can generate search traffic and/or regular readers.

The operative word is “can”, as there really are millions of blogs out there. It takes more than just writing, though. It takes networking and promoting your blog, as well as authoritative content to establish you as an expert on something. Do it right, and a blog can be more effective than advertising in indirectly producing sales.

What topic should you write about?

Who should write on the blog?

What should be writing style ?

My thoughts

• Doing the right thing - If you have decided a topic or theme for , stick to the theme. Don’t keep changing or go off the track. Express your thoughts and ideas effectively. Mention your views about your product, services , general market condition in that industry, discuss challenges and opportunities — whatever it may be, but just stick to it. You are on right track !
• Quality matters, not the quantity - There are so many junk blogs, which do not have much of quality, but only quantity — Many of them could be just cut-and-paste from web or simply collect some random news and put it on blog just to fill the page. Any 2nd grade student can also do that. One can’t make a quality blog with this approach. If you want to retain quality readers, you need to provide and write quality articles, thoughts, ideas etc. Please, don’t fall into “quantity” trap, but focus on quality and write something which is really meaningful and you really mean it.
• Slow & steady wins the race - Most of successful and quality blogs out there today have taken its time to reach there. Nothing happens in a day or two. As they say — Rome wasn’t built in a day. Don’t expect too quick turn-around. It is not realistic. If you continue to write quality content, your readers will surely increase and you blog will be perceived as effective and quality blog.
• Enjoy it - Blogging is fun, enjoy it too. It is not only for promoting business or networking. Once you get in habit of blogging, it can be just fun to express yourself or write a quick story in a effective conversational way. Even it can help you become better communicator and story-teller.

Conclusion

Yes, blog can be useful for bootstrapping business or for general networking, but that should NOT be only purpose as per my opinion. Sometimes, it is just right ( and fun ) to log something good & interesting about your company or yourself, even if no one reads immediately. It can make a nice e-asset for you or your company.

I bet — a good article will always be useful or meaningful to someone in future. You never know !! It’s small world. Keep blogging

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